AI E-Commerce · Web + UX
Sumer
Transforming online jewelry shopping with an AI agent that answers questions, clarifies technical details, and guides customers toward the right purchase.
Overview / Problem
Buying fine jewelry online can be intimidating.
Shoppers often lack knowledge about technical details like diamond grades, settings, or certifications, making them hesitant to complete purchases. Retailers needed a way to reduce uncertainty and build trust during the digital shopping journey.
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Snapshot
My Role
- Product & UX Designer
- Designed end-to-end website experience
- Integrated AI agent into shopping flow
Results
- Platform currently in development
- Well received by stakeholders during early review
- Positioned to improve trust and conversion rates in luxury e-commerce
Solution
Sumer delivers a tailored digital experience by combining UX best practices with AI-driven assistance:
- AI Shopping Agent: Answers real-time customer questions about diamonds, metals, and styles.
- Guided Recommendations: Helps customers compare options and understand technical nuances.
- Intuitive UX: Clean, modern website design optimized for browsing luxury products with confidence.
- Stakeholder Buy-In: Early demos received strong approval, with the platform positioned to boost both customer trust and conversion.
