Branding
Indy
Indy is an academic project, where we used an existing brand to create a new product that appeals to a new audience.
While maintaining the characteristic colors of its brand, Lipton has decided
to dabble away from its traditional products, creating a new
independent brand with which it aims to reach a new audience.
Strong lines and sharp corners inspired by different skatepark elements
are combined with simplified tea leaves to create a playful
appearance showcased in diverse products and graphic pieces.
